Between 1936 and 1975 Spain was ruled by the conservative dictator, General Franco and as a result was not as exposed to the sanitising typographic influence of the International style as other countries in europe. Even now, in a city like Valencia you can see very clearly that the ‘crud’ that Michael Beirut talks of still exists and there are still lots of examples of architectural typography and packaging that have not been cleaned up. Coming from a world of Helvetica these are what I was drawn to on my first visit, but I always did have a soft spot for the 'crappy' and 'home-made'.
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